I totally agree. It's challenging though with all the noise. "Fair and honest" doesn't cut through nearly as well as more sensational claims you see in a lot of modern marketing. I guess fair and honest should just be a given. Like you say, focusing on value is the path through it all.
You're right, glen. Sensation sells. I suppose that's why so many solo workers find selling and marketing a despicable practice. But maybe we've the wrong idea...maybe we don't need to be the quintessential car salesman. thanks for reading!
I totally agree. It's challenging though with all the noise. "Fair and honest" doesn't cut through nearly as well as more sensational claims you see in a lot of modern marketing. I guess fair and honest should just be a given. Like you say, focusing on value is the path through it all.
You're right, glen. Sensation sells. I suppose that's why so many solo workers find selling and marketing a despicable practice. But maybe we've the wrong idea...maybe we don't need to be the quintessential car salesman. thanks for reading!