Yes I agree in large part with what you say but there are exceptions. Those places, not only coffee shops I might add, that manufacture their brand from thin air then play the part quite poorly are symptomatic of a society that has become jaded and worn out with copycats. It’s like a poor actor in a good story, they spoil the experience. They might as well have pissed in your tea (or coffee in this case). I can bring to mind exceptions, those places that are authentic, long established and genuine and that’s where I want to hang out. On the plus side, these phoney places serve to make the real ones even better.