The Sunday Letters Journal

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Thanks for the mention Ian, much appreciated.
sundayletters.larrygmaguire.com

Thanks for the mention Ian, much appreciated.

And you know what? That’s a good thing because writers have an opportunity to stand out from the noise of it all by using headlines that…

Larry G. Maguire
Apr 23, 2017
Share this post
Thanks for the mention Ian, much appreciated.
sundayletters.larrygmaguire.com

Thanks for the mention Ian, much appreciated. I agree these headline types have become very tired indeed. There was a time when they were viable and worthy, but they have become worn out.

And you know what? That’s a good thing because writers have an opportunity to stand out from the noise of it all by using headlines that work.

I say ‘work’ not as a means to explain manipulation. Rather our job is to adequately convey what our readers will find in the article and snag their interest. If we don’t - crickets.

We need to employ our literary skills, our knowledge of the language, our creativity. We are creatives after all.

A headline has to be compelling enough to make a reader click, then the content has to back it up. This is distinct from manipulative marketing tactics. These are poles apart, a universe of difference between the two.

Share this post
Thanks for the mention Ian, much appreciated.
sundayletters.larrygmaguire.com
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