Thanks for the mention Ian, much appreciated.

And you know what? That’s a good thing because writers have an opportunity to stand out from the noise of it all by using headlines that…

Thanks for the mention Ian, much appreciated. I agree these headline types have become very tired indeed. There was a time when they were viable and worthy, but they have become worn out.

And you know what? That’s a good thing because writers have an opportunity to stand out from the noise of it all by using headlines that work.

I say ‘work’ not as a mean…