Branding, for the vast majority of people and organisations, is all about creating a facade, a…

It’s normal today for organisations to create a false picture of themselves in order to appeal to the masses. So much so that you and I…

Branding, for the vast majority of people and organisations, is all about creating a facade, a pretence upon which they can manipulate the public to buy shit they don’t need. I know that sounds populist, but it’s true. We have to go back to the birth of contempory marketing and public relations (otherwise known as propaganda), and the person regarded as…