Mar 7, 2018 • 22M

TDL113 When Your Launch Fails

 
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Larry G. Maguire
The Sunday Letters Podcast is the weekly audio newsletter from organisational psychologist Larry Maguire on the meaning & purpose of daily work and our paradoxical relationship with it. We explore how we may break free from tiresome means-to-an-end labour and take command of their own working lives. Topics include solo working, careers, entrepreneurship, small business economics, society and culture. Content follows the written newsletter, which goes out to subscribers every Sunday.
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Today on the podcast I'm asking; what do you do when your launch fails? You spent probably months building this thing and you go to the world with it and it bombs. Nobody buys. But hold on, these people you went to with your thing already listen and engage with you, they believe your message. So why didn't they buy? Well, there could have been any number of reason why they didn't buy your thing and trying to figure that out right now is totally impossible, and in fact, counter productive. It will take time. But most importantly right now is that you dust yourself off, drop the negative sentiment you hold about it, try to see it for what it is - a learning experience, and go at it again. Or, do something completely different and see where the momentum takes you. As creative people building a business around our work, we have the potential to create something great or not, and that result will depend on the nature of the energy we put into the thing. Are you predominantly positive or neg --- Send in a voice message: https://anchor.fm/sunday-letters/message

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