Feb 9, 2018 • 12M

TDL087 How To Launch A Book

 
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Larry G. Maguire
The Sunday Letters Podcast is the weekly audio newsletter from organisational psychologist Larry Maguire on the meaning & purpose of daily work and our paradoxical relationship with it. We explore how we may break free from tiresome means-to-an-end labour and take command of their own working lives. Topics include solo working, careers, entrepreneurship, small business economics, society and culture. Content follows the written newsletter, which goes out to subscribers every Sunday.
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How To Launch A Book How do I launch this book successfully? I haven’t got a fucking clue how to launch a book, to be honest, I’m just winging it. I’ll try things that seemed to work for me for other things before like running a giveaway, but apart from that I really don’t know. I’ll run a few adverts too, see how they perform. And just so you know, after the fact I’ll probably know more about what doesn’t work than what does. It’s a process of elimination when it comes to marketing. Figuring out what works and what doesn’t is part of the game. So if you’re worried about wasting hours and dollars on stuff that doesn’t work, you’re screwed before you start. You’ll have to do just that. If there’s one thing we artists should never cease no matter what our fears, it’s getting our stuff out there every way and as often as we can. Through the process of elimination that is marketing, we eventually stumble on --- Send in a voice message: https://anchor.fm/sunday-letters/message

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