Nov 6, 2017 • 15M

TDL011 Monday Marketing 06/17

 
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Larry G. Maguire
The Sunday Letters Podcast is the weekly audio newsletter from organisational psychologist Larry Maguire on the meaning & purpose of daily work and our paradoxical relationship with it. We explore how we may break free from tiresome means-to-an-end labour and take command of their own working lives. Topics include solo working, careers, entrepreneurship, small business economics, society and culture. Content follows the written newsletter, which goes out to subscribers every Sunday.
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Every Monday grab Monday Marketing on The Daily Larb. I'll be covering email marketing for the next few weeks. The other day I got an email from a guy I didn’t recognise. I opened the email and immediately I thought; “I don’t know this guy, why is he emailing me?" Upon a brief scan I saw that the content was completely irrelevant to me. I scrolled to the bottom of the email to see if the mail was sent from Mailchimp or Aweber or some other email marketing software. And there it was - Mailchimp. I knew I hadn’t voluntarily joined his list. But there was something familiar about the guy’s name although I couldn’t immediately tell what it was. So I read the email and low and behold there’s a reference to our connection on LinkedIn. I shook my head. Meh… I could have got annoyed but I didn’t, I just felt sorry for the guy because either he was completely ignorant of proper email etiquette or didn’t give a shit. Either way he was going in th --- Send in a voice message: https://anchor.fm/sunday-letters/message

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